Why should I use SEO for my Garner, NC Business?
Visibility
SEO helps your business become more visible by raising your rank on search engines. It has been proven that sites on the first page of Google search results have a much higher chance of being visited. If your site is not in the top few results on searches related to your business, chances are you're losing business to your competitors. Being highly ranked on searches also helps you build your brand. It lets you show off the quality of your business and builds name recognition.
Competitive advantage
The cost to gain new customers and clients is much higher than it is to keep an existing one. If someone is searching in general terms, they most likely haven't chosen who to do business with. Having your site at the top of the search results will likely allow you to get to them first. If you have a quality website with strong content you may earn a loyal customer before they ever have a chance to see the competition.
More conversions
Ranking highly in the right keywords can help you target visitors at the optimal time. Some keywords like “last minute gifts” are used more often when people are ready to buy. However, keyword research can be a very difficult and time-consuming task. You need to understand how people search for products and services similar to yours. If you're strategic when choosing your keywords, you can see a large increase in conversions.