ABOUT STROMASYS

Stromasys is the original and leading provider of enterprise-class cross-platform virtualization solutions for PDP-11, Digital VAX and Alpha, HP 3000, and SPARC servers. The company extends the life cycle of business and mission-critical systems through virtualization, modernization, and system enhancement.

Founded in 1998 and headquartered in Geneva, Switzerland and in Raleigh, North Carolina, with sales offices as well as engineering, development and research labs located around the world, Stromasys has implemented more than 5,000 cross-platform virtualization solutions to the world’s leading companies in over 50 countries.

THE LONG-TERM VISION

C0MPLÉX1 was appointed to take over and manage the SEO campaign, and the Pay-Per-Click (PPC) campaign.

The goal: to successfully increase traffic to the website while also increasing conversions on the sale of legacy server emulation products.

WHAT WE DID

C0MPLÉX1 offered a wide range of SEO and PPC services, working quickly and efficiently to ensure that the client’s goals were met.

The Stromasys website is comprehensive and contains numerous languages, and target regions. Knowing this, we implemented a number of bilingual as well as multi-lingual SEO improvements to increase the website’s reach.

We also implemented conversion rate optimization improvements to generate more leads and better track qualified leads/conversions. Part of our conversion optimization efforts also included identifying areas of improvement in the design of the website. By altering the functional design of the site, forms, etc. we were able to work on increasing overall conversions.

SEO PLAN

With a clear understanding of the client’s goals, C0MPLÉX1 came up with a comprehensive SEO plan that involved:

Defining the target audience
Determining target keywords & phrases
Conducting keyword research of competitors/industry
Formulating a content strategy
Optimize descriptions of inventory items
Diversify content
Optimize meta information on website
Optimize/re-write content on individual web pages
PPC/Adwords implementation
Using keywords to help create ad content
Setting appropriate budgets based on marketing goals
Setting up Google Analytics/AdWords (ensuring it was correctly implemented on site (to track conversion

ONGOING MAINTENANCE

One year later, C0MPLÉX1 continues to work closely with Stromasys to identify opportunities for improvement to current and future content as well as off-site web development.

At C0MPLÉX1, we value each and every one of our clients. We work diligently through every phase of your project, and we keep working hard to deliver outstanding results long after a big project is completed.

Our team is tapped into the latest news and changes related to the SEO and digital marketing arena so that we may continue to advise Stromasys on how their digital marketing strategy should evolve.

Getting our clients ongoing, new business is our main business!

THE RESULTS

Stromasys is still seeing impressive gains to their website traffic in just one year of working with C0MPLÉX1. All traffic is up year-over-year (YoY), and organic traffic is up YoY as well.