8 Questions You Should Ask Internet Marketing Agencies

Posted on February 6, 2015March 10, 2021

In the race to the top of the search results, companies turn to Internet marketing agencies for solutions. However, when it comes to online marketing, there is no ‘one-size-fits-all’ answer.

The marketing world continues to rapidly change and evolve. And thanks to technological advancements and a more Internet savvy crowd, people are able to find and purchase products from brands quickly and easily.

Internet Marketing Companies: Good versus Great

With more people spending time online, it’s no surprise that there are a TON of Internet marketing agencies out there, vying for your business. But how do you separate the chaff from the wheat to reach the ‘cream of the crop’?

A good Internet marketing agency will help you get your website up and running. They may know a thing or two about certain CMS platforms, like WordPress. They’ll help you get your social media accounts squared away, and they may be able to offer input into content creation and hyperlinking.

A great Internet marketing agency, however, will offer a suite of specialized services, including (but not limited to):

Web Design
Web Development
Content Marketing/Development/Management
Search Engine Optimization (SEO)
Mobile Website Design & Development
Press Releases
Social Media Marketing & Management
Online Reputation Monitoring
Pay-Per-Click (PPC) Management
User Experience
Brand Development
CMS Integration
And More

A great Internet marketing company knows that simply having a strong online presence isn’t enough. It must be complemented by an equally strong mobile marketing campaign, for example. To connect with your target consumers, you have to appeal to the consumer, which means understanding and knowing that no one person digests information from the web on a single device. Great Internet marketing agencies stay ahead of the latest trends, do the research, and implement changes that drive results.

It’s no longer enough to just specialize in one area. Instead, many companies are looking for a one-stop-shop when it comes to Internet marketing, and the Internet marketing agency you select should be able to deliver tangible, realistic results in a way that is clear, comprehensible, and aligns with your goals.

Great Internet marketing companies do more than simply help your website be found. They take the time to get to know you and your business so that you can work together on a full scale Internet marketing plan that yields positive results.

So, with all of this being said, what sorts of questions should you ask before you decide to hire an Internet marketing agency? We’ve outlined some of these key questions below.

8 Key Questions to Ask an Internet Marketing Agency

#1 – Are they Google Ads Certified?

Selecting an Internet marketing agency where the staff members are Google Ads Certified matters. It demonstrates that the company has gone the extra step to obtain certification, and they possess the knowledge and expertise needed to professionally manage your AdWords account.

#2 – What is their fee structure?

While different Internet marketing companies may have different business models for their fees, their pricing information should be transparent and accessible. Some companies may charge a percentage, while other companies charge flat rates for work based on hourly consulting or monthly account management.

#3 – Have they done work with similar clients?

Depending on the line of business you are in, you may feel more comfortable hiring an Internet marketing agency that has current or past experience working with clients in a similar industry to yours. You’ll also want to make sure that there is no conflict of interest, should you decide to become a client (ex: The Internet marketing company is already working with one of your biggest competitors).

#4 – How long has the Internet agency been in business?

How long the Internet company has been in business is relevant. You don’t want to hire a fly-by-night company that was just set up in the past month. Then again, you don’t want to hire a company that has been around but hasn’t been able to achieve any real results for clients in your industry. There are different factors to take into account, many of which will rest on: client testimonials, deliverables, and the company’s level of expertise.

At C0MPLÉX1, we have been doing business successfully for nearly a decade with clients from a variety of backgrounds and industries – both locally and internationally.

#5 – What sorts of SEO strategies do they use?

Once upon a time, unscrupulous Internet marketing companies employed “black hat SEO” strategies to help achieve success for clients. As the name suggests, black hat SEO is defined as any unethical techniques that are used to obtain higher search result rankings.

Today, the Internet marketing community frowns upon the use of unethical, black hat SEO strategies. And while some companies still employ these practices, they also run the risk of being penalized by search engines.

When speaking to an Internet marketing agency, it is important to make sure that the SEO strategies they are using are ethical and follow the general guidelines set forth by modern practices. The last thing you want is your website being taken down or slapped with a penalty!

#6 – What is the background/experience of the people employed?

An Internet marketing company is only as good as the people it employs. Therefore, it is important to know that the management of your online marketing campaigns and strategies will be in capable hands.

#7 – Can they guarantee a #1 spot on Google search results?

Any Internet marketing company claiming to guarantee you a #1 spot on Google search results is a red flag. While comprehensive Internet marketing plan, fraught with PPC advertising, SEO strategies, content marketing, and more will certainly improve your company’s standings in the results – Internet marketing, as a whole, is not an exact science.

There are a number of factors that can influence the ultimate results you wind up with. A trusted Internet marketing company will be able to give you a general idea of how they think your campaign will turn out, though nothing is ever ‘guaranteed’.

#8 – How do they communicate with clients?

Communication is key, and knowing what to expect and in what form to expect it is important. For example, at C0MPLÉX1, we send out weekly reporting, and monthly reporting via email with follow up phone calls and/or in-person meetings (depending on the client and preference).

It’s important to set these expectations early on so that you avoid confusion and miscommunication down the road. More importantly, regular communication about how your Internet marketing agency’s efforts are doing helps the both of you to work together to make changes as needed in order to foster better results.

With Graph Search, FB is Finally Getting Serious About Search

Posted on December 31, 2014September 16, 2020

Recently, Facebook took a major step towards getting more serious about search by introducing Facebook Graph Search. Originally rolled out in 2013, Facebook Graph Search recently became available via mobile on iOS devices in the United States.

Facebook Graph Search features a keyword search option that allows users to dig up old News Feed posts by friends. The main focus of this shift, according to Facebook, is to help users rediscover thoughts and memories. However, there are skeptics who think that this latest announcement comes on the heels of concerns that social media giants, like Facebook, are taking another step towards data mining.

How Facebook Graph Search Works

Facebook Graph Search on mobile works similarly to desktop devices. Simply type in keywords (ex: Jason’s birthday), and it will yield a list of filterable results.

You can use the Facebook Graph Search to search for people, posts, photos, places, pages, groups, events, and more.

Benefits and Drawbacks of Facebook Graph Search

Potential Benefits:

Allows you to search for old news, posts from friends, etc. that may otherwise be buried in your news feed
Currently has no ads
Filters are available for a more ‘refined’ search experience
Doubles as a privacy tool, allowing you to change the privacy of your own posts via keyword search
Can act as an information source
Only works within your friends’ posts; strangers do not have access to your posts.

Potential Drawbacks:

While there are currently zero ads for Facebook Graph Search, speculation points towards Facebook potentially adding ads down the line as a viable revenue source.
While your privacy settings aren’t changing, now anyone armed with the right, or wrong keywords can pull up your worst moments (versus having to dig through tons of old news stories).
While it currently only allows your friends to search within your posts, there is speculation that search may be made public down the line.

Implications of Facebook Indexing Users’ Posts

So far, Facebook Graph Search seems like another harmless tool to make it easier to navigate Facebook. However, there are tremendous implications directly related to the fact that Facebook is indexing 1 trillion of our Facebook posts.

As evidenced by the above bullet points, there are several benefits as well as potential drawbacks to Facebook Graph Search for mobile (and in general). Of major concern is the issue surrounding users’ privacy. Currently, Facebook allows you to set the privacy of your posts. Only those who are friends with you can perform keyword searches on your Facebook. However, there is no telling whether this will remain or whether Facebook will open up the keyword search feature to the public.

With Facebook Graph Search for mobile, any post by you or any of your friends is easily accessed – even those once long, forgotten posts that you thought were safe.

Facebook Search may also rival Google search results by indexing much of the “un-Googleable” information, thus making Facebook more of a threat to search engines.

Finally, Facebook’s News Feed could learn to mimic our external dialogue, examining content that we’ve shared with friends and showing us similar posts. This may eventually lead Facebook to filter certain information out of your News Feed entirely. All of this ties into how Facebook may take advantage of keyword advertising, though this is yet to be seen.

In the meantime, those who are concerned with privacy issues amy view this as a wake-up call to online data sharing. Take advantage of keyword search to filter or remove posts that you don’t want others to see; and as a general rule, if you’re going to share something with your friends online, be absolutely certain that the shared item won’t come back to bite you. If you’re having to filter posts and remove information now, chances are – you shouldn’t have shared it to begin with.

For more information about Internet marketing, contact C0MPLÉX1 today at 919-926-8733.

Year in Review: 30 Online Marketing Tips to Take With You in 2015

Posted on December 29, 2014August 16, 2022

As we welcome the arrival of 2015, the following are some online marketing tips to keep in mind.

#1 – Post more viral content.

Nothing catches someone’s eye like great, viral content. If you don’t have a YouTube channel, create one. Think through some interesting or unusual topics that pertain to your industry (or your client’s industry), and start wireframing. Since it’s visual, it pays to hire a professional videographer. He/she will be able to guide you in capturing the look and feel for the video.

#2 – Become an expert in your industry.

This is sometimes easier said than done. Becoming an expert means investing in time – time to hire the right staff people, time that will be spent reading and performing market research, and time actually doing marketing to figure out what works and what doesn’t. In the end, however, it’s worth it.

#3 – Segment your audience to target your content accordingly.

By segmenting your audience, you will be able to more effectively write and deliver online marketing content that appeals to specific people.

#4 – Keep an eye on global trends.

Believe it or not, global events affect your business as well as your clients’ businesses. Knowing what is going on, and what is happening in the world can help you be proactive in your marketing approach.

#5 – Write original content.

It’s been said time and again – content is king. In 2015, the same will still hold true. There is easy out. To write quality, original content, you should hire online content writers who have a track record for producing quality work.

#6 – Have a personal approach when dealing with clients.

Having a personalized approach with clients can be something as simple as checking in every few days to see how they feel about the work that you’re doing. Tailor your communication with clients on a case-by-case basis. For example, some clients may prefer email-only communication once a week versus other clients who may be more auditory and prefer a quick phone call.

#7 – Encourage original story-sharing.

One of the quickest ways to audience engagement on the Internet is giving people a platform on which to share their own experiences. Find ways to encourage online social sharing. For instance, you might write a blog post in which you feature someone who purchased or used your business’ services. In turn, that person may then take to social media to share their story, etc.

#8 – Engage in mobile marketing.

More brands are beginning to think more seriously about mobile marketing, and with good reason. The mobile industry has exploded in recent years, and it shows no signs of slowing down any time soon. From iPhones to iPads, Kindles, and other types of tablets and smartphone devices – more people are on their mobile devices now than ever before. To engage in effective mobile marketing, you have to think about how your brand would be presented if traditional websites ceased to exist. This is especially true of eCommerce businesses.

#9 – Get more involved with online marketing in “real-time”.

Online marketing often generates fast feedback from consumers, and the feedback isn’t always positive. By being involved in online marketing in real-time (think Twitter & Google Alerts, etc.), you will be able to more quickly and effectively respond to customer complaints and compliments.

#10 – Respond to negativity in creative, more positive ways.

If you run a business, you will inevitably have to deal with some form of criticism. How you respond to this criticism is more important than the actual criticism itself. As mentioned previously, engaging in online marketing in “real-time” is crucial. Brainstorm positive, creative ways that reflect your company’s ideals. This may mean having to have at least one person whose sole responsibility is to monitor your online brand reputation.

#11 – Develop a visual marketing strategy.

What is your visual marketing strategy? Before most people have even read the words on your website, they are attracted to the visual design, look, layout, feel and/or functionality of your website. Despite being the most important aspect of a website, many companies still overlook web design as a key component of online marketing.

#12 – Research and engage with potential “influencers” in your industry.

Knowing who the influencers are in your industry is one thing; having a working relationship with them is another thing entirely. In the business world, some relationships take years to foster and just minutes to destroy. This is important to keep in mind when choosing who to build relationships with. Having a meaningful relationship with a key influencer in your industry, however, is priceless.

#13 – Minimize email distractions.

Often overlooked, your email has a lot to do with how productive or unproductive you are. It is easy to get lost in a sea of email on a Monday morning or throughout the week. Minimize email distractions by setting specific time slots to check your email. All other times, shut your email off or shut off email notifications. Set up automatic email responses and/or email notes in the footer of your email signature to alert others that you only check email during certain times. Most clients and work associates will understand this.

#14 – Create and launch your own marketing meme.

Memes can generate a TON of traffic to your website. Think creatively about which meme would most accurately represent your business or brand, and employ the help of other staff members to create a meme with viral potential. From cute cats to unicorns to something else creative, the possibilities for marketing your very own meme are endless.

#15 – Focus on specific social media.

While most people and businesses can benefit from social media, not all social media is created equal, and not all customers/clients use social media in the same way. Marketers sometimes make the mistake of thinking that they need to join every and all social media channels. However, this is further from the truth. In fact, many marketers wind up spreading themselves too thin because they are managing too many social media platforms. Do the research ahead of time to figure out where your target audience spends the majority of their social media hours, and create accounts only for the top 2 or 3 social media platforms. It will be easier to manage/track.

#16 – Create an email marketing campaign.

E-mail marketing campaigns are a great way to stay relevant with present, past, and future customers. However, you should take care to only create email marketing campaigns that truly offer something of value. Otherwise, you may be seen as a spammer. Plan ahead to determine how often you market newsletters and other information and to whom. You may have to tailor your messages accordingly.

#17 – Attend more networking events.

Networking events are are great way to rub elbows with people within your industry. It is also a great way to pick up on what other people are doing within your industry, and it is also a great opportunity to learn something new (as many networking events feature panel speakers). Want to build credibility? Apply to be a panel presenter at a future networking meeting.

#18 – Launch a Facebook Ad Campaign.

As the top social media outlet on the Internet, there is no reason why you shouldn’t be actively running a Facebook ad campaign. Besides the obvious reasons, Facebook advertising is a simple, low-cost, online marketing strategy that allows you access to potentially target millions of people in an effort to turn them into customers. Launching a Facebook ad campaign is super easy with Facebook’s step-by-step instructions.

#19 – Use LinkedIn to leverage professional connections.

LinkedIn is another under-utilized, online marketing tool. Start by creating a LinkedIn company page. Invite all of your colleagues, friends, and family members to join it. Next, start posting to your LinkedIn profile. Join other groups and actively participate in the online dialogue taking place. Finally, reach out to your connections and plan a lunch meeting or some other face-to-face gathering. Remember that you’re not just building connections; you’re building personal relationships.

#20 – Revamp your company’s website.

You’re working on creating amazing online marketing campaigns for other businesses and clients, so why is your website still stuck in the 90s? If you haven’t updated your website in the past 12 months, it’s time to consider upgrading. For instance, is your website responsive? You wouldn’t hire someone to cut your hair if their hair looked terrible, and you wouldn’t hire a personal trainer who was overweight – so make sure your website it on point!

#21 – Encourage and engage your employees/business in corporate volunteerism.

More companies are engaging in corporate volunteerism, and studies prove that it has numerous benefits:

Boosts employee morale
Boosts team building, loyalty, & productivity
Boosts motivation, and reduces absenteeism
Reaches more clients and increases sales – thus having a positive impact on profitability
And more!

#22 – Keep an eye on the competition.

Always keep an eye on the competition to see what they’re doing. This does several things:

It allows you to compare notes to see what you’re not doing.
It can give you bigger and better marketing ideas.
It prevents you from being blindsided by a potential competitor that you didn’t know about.
It allows you to see what others are saying (positive or negative) about the competition, thus allowing you to adjust your own campaigns as needed.

#23 – Invest in your employees.

The top reason why people hate their job isn’t because of the work; it’s because of the management. Investing in your employees goes beyond a salary and benefits. Set aside time to check in with your team members to see how they are feeling about their role on your team. Provide opportunities to educate them, and encourage them in areas where their skills shine while also being supportive as they tackle new challenges. You may discover areas of improvement or potential problems that can be remedied before they turn into larger issues. You don’t have a shot at success without being surrounded by a team you trust to get the job done.

#24 – Attend training seminars.

The Internet is constantly evolving, and online marketing changes from week to week. Therefore, staying on top of the latest happenings is crucial. Attending training seminars will not only help you to stay relevant ; it’s also important for employees to attend the same training seminars. After all, you are only as good as the weakest member of your team.

#25 – Limit your direct mail.

Direct mail campaigns, while not completely dead, should be limited as they are usually more expensive and do not have the same return on investment compared to online marketing. If you decide to do direct mail campaigns, it should be heavily researched ahead of time to figure out costs, contacts and other marketing materials. Limit the demographic and audience size if possible.

#26 – Set up Google Alerts.

There are numerous ways to use Google Alerts to your advantage. Besides brand monitoring, some quick ways to take advantage of Google Alerts include:

Set up Google Alerts to track your competitors’ names (use this to see what online traffic strategies they may be employing).
Set up Google Alerts to track influencers within your industry.
Set up alerts for specific sets of keywords that you are trying to rank for in Google.

#27 – Use quality images with online, written content.

Images are what draw readers into reading and digesting your awesome content, so choose your images wisely. Pay attention to things such as:

Image quality (pixels)
Image source (original image vs. uploaded from another website)
Formatting (ex: right, left, or center justified)
Size
Alt Tags
Image attribution (always attribute the image to the original photographer – even if it was you!)

#28 – Interview an influencer and feature it on the company blog/website.

Interviews make great fodder for blogs and websites. Interviewing an influencer in your industry is a great way to start or continue a dialogue about a particular topic that may be of interest to your audience. It is also a great way to spark interest among readers who will then share that story among their peers, thus lending more credibility to your business.

#29 – Follow trending topics, and create content around it.

Stay on top of trends. Doing so will help generate topical content that you can then use to relate to your audience while also increasing your chances of being found in search results.

#30 – Take advantage of marketing automation tools.

Using online automation marketing tools does two things:

It frees up your time
It allows you to streamline content by keeping you more organized.

Increase Your Brand’s Visibility With These 5 Tips

Posted on July 25, 2014January 25, 2021

Estimated Reading Time for This Post: 2 minutes, 10 seconds; approximately 436 words.

Online marketing is one of the most important things that you can do to benefit your business. However, while most business owners know that they need to engage in online marketing, many are still unsure of what the best practices are.

The following are some quick tips to help you improve your brand’s visibility. All of these are relatively easy to implement on your own. However, if you don’t have the time or are simply struggling, it may be time to hire a professional Internet marketing agency to help you get on the right track!

5 Quick Tips for Better Branding Online

Web Design – Your web design says a lot about you. Using color, placement of text, and high quality images, you can really draw in your audience to read more about what it is you do.
Linking – Linking still rules the web. Aim to get more links pointed at you than the other way around. Search engines look favorably on websites that have high quality links from credible sources pointing at them. Think CNN, Forbes, .edu and .org websites. You should aim to build meaningful relationships with reputable sources on the web so that you can have higher quality URLs pointed back at your site. This also helps to build your credibility as a reputable source of information and expertise in your industry.
Social Media – Social media is a key factor in the brand visibility equation. At the very least, you should establish accounts with some of the top social media sites, such as: Facebook, LinkedIn, Twitter, Google+, and even Pinterest and Instagram.
Call to Action (CTA) – Does your website have a clear call-to-action (CTA)? Some businesses make the mistake of hitting people over the head with their CTA every chance they get. However, this is a mistake. If you have a rocking website design and have carefully crafted quality content on your site, you won’t need to pepper CTA’s all over a single webpage. One to two mentions is more than enough on a given page of content.
Unique Selling Proposition (USP) – Following in line with your CTA is your unique selling proposition (USP). What makes your business/website so much better and/or different than your competitors? Why should folks stick around on your website or visit your physical location? Before you can even think about how to execute your brand’s increased visibility, you must first sit down and think about what makes your brand/business “special”. Figure this out, and the rest will be gravy.

For more information about improving your branding or building a comprehensive online marketing campaign, contact C0MPLÉX1 today by calling: 919-926-8733.

Understanding Cross-Platform Consumer Behavior in the Digital World

Posted on July 11, 2014June 24, 2022

Estimated Reading Time for This Post: 2 minutes, 46 seconds; approximately 554 words.

Each day, countless consumers use multiple mobile devices to engage in shopping. Interestingly enough, there are multiple touchpoint stages that a consumer will go through before a purchase is actually made. For example:

Consumer uses tablet to browse for items

Consumer uses laptop to research item further

Consumer goes to store, uses mobile device to research item further

Consumer makes in-store purchase and/or uses laptop to order online

Looking at Consumer Behavior on Digital Devices

In a 2012 study by Google called, The New Multi-screen World, Google looked at consumer behavior across multiple devices in order to study how consumer behavior has (and continues to) evolve. The following are some interesting statistics:

We use an average of 3 different screen combinations/day (81% smartphone + TV, 66% smartphone + laptop/pc, 66% laptop/pc + TV)
TV is a major catalyst for search
Micro-moments across multiple screens offer advertisers more touchpoint opportunities to engage consumers throughout the day – ex: someone who has 15 free minutes of time will check their bank account online, etc. via their mobile device.
44% of all spur-of-the-moment searches on smartphones were to accomplish a goal compared to 43% on PCs
59% of smartphone users shop online in-home
84% of smartphone users shop from their PC/laptop at home
81% of smartphone users engage in spur of the moment shopping versus 58% of PC/laptop users
67% of us start shopping on one device and continue on another

What Online Marketers Need to Understand

Because of the increasing prevalence and saturation of mobile/digital devices in the marketplace, one could definitively conclude that mobile devices will continue to not only influence consumer buying behavior; mobile devices will also continue to function as an accessory to making purchasing decisions. Therefore, businesses need to adjust their marketing strategies and pay closer attention to how consumers use mobile devices for researching, browsing, and buying.

For example, not all digital devices are created equal. Abandoned shopping carts from mobile devices (and digital devices) may be traced back to poorly designed websites, confusing checkout screens, and the inability for users to save their progress between different digital devices. Saved shopping carts, for instance, may help to keep consumers engaged with the brand/product and encourage them to come back to complete their purchase (Amazon is a great example of this).

Marketers shouldn’t limit themselves to creating conversion goals and CTAs that are targeted for one device. Rather, marketers need to understand that consumer behavior today often includes the use of multiple devices, sometimes simultaneously. For example, Google revealed that often, smartphones are companion devices to consumers while they are watching television. During commercials, or even during shows, consumers use their smartphones to research information about what they’re watching, or they may use their smartphones to browse other un-related information.

It is during these downtimes that marketers have an excellent opportunity to convey branded messages. For instance, if your targeted audience is Baby Boomers, it may behoove you to research the prime time frame and/or shows that Boomers watch, and build your marketing messages/collateral into a format that is readily and easily available to them – whether its ads on Facebook, Twitter, or some other online spot.

Final Questions

What sorts of digital devices is your target audience using?
If you’re a marketer, how can you help your clients achieve more visibility through studying consumer behavior?
What strategies do you plan to put into place to tie into how consumers interact with their digital devices?

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5 Benefits of Hiring an Online Marketing Agency

Posted on April 29, 2014March 10, 2021

Estimated Reading Time: 3 minutes, 27 seconds. Contains approximately 691 words.

When you own a small business, you’re often required to wear many different hats in order to get things done. However, once your business starts to grow, it’s time to enlist the help of professionals who can truly take things to the next level. One of the first areas that business should focus on (but often fail to recognize) is their marketing.

Internet Marketing: The Driving Force Behind Online & Offline Marketing Success

Marketing, particularly Internet Marketing, is the driving force behind what helps your target audience find your business on the World Wide Web. Today, there are countless businesses and organizations competing for top positions in search results – and they’re all hoping that your eyes see their website first so that they can convert you into a paying customer.

Knowing how to separate your business/brand from the rest of the ‘noise’ is crucial to success – both online and off. That said, the following are several benefits that can be gained by hiring a professional, online marketing agency.

5 Benefits of Hiring an Online Marketing Agency

They have the professional experience.

There’s a reason why you hire professionals to do your Internet marketing for you – because they have the professional experience that you lack. Choose an online marketing agency who has the years of experience, and the results to prove why they’re good at what they do.

They have the time.

One of the biggest factors working against any business owner is: TIME. You never have enough of it, and you quickly learn that in order to be successful, you have to be able to trust others to handle the tasks that you simply cannot manage on your own. Surround yourself with experts who understand your business, your brand and your vision, and you’ll never go wrong.

They can help improve your ROI.

How do you define success? Is it measured in the number of qualifying leads? The number of people who saw your brand mentioned in social media? The number of ‘likes’ or ‘shares’ you received, or simply in the number of sales you generated? A professional online marketing agency has all of the right tools, experience and time set aside to truly familiarize themselves with your brand and help you determine the best ways to increase and/or improve your return on investment. From structured social media calendars to optimized web content, web re-designs and meticulously managed pay-per-click campaigns, there is always more than one reason to hire professionals.

They can help you focus your marketing efforts to get qualified leads.

Often, business owners struggle or become frustrated with the number of unqualified leads that they have to sift through. Mismanaging a PPC campaign is a prime example of how someone who lacks the knowledge or skill can wind up wasting money on poor leads that don’t convert. Hiring a Google Ads Certified Partner can save you anywhere from hundreds to thousands of dollars each month while helping you to re-focus your advertising efforts to obtain highly targeted traffic and increasingly qualified leads.

Why is this?

Someone who is Google Ads Certified has spent the time to thoroughly study and successfully pass at least 2 of the 3 Google Ads Exams, earning them certification to manage PPC campaigns. These experts have a working knowledge of how PPC works and the ways in which they can organize and structure ad campaigns to reap the most benefits for a business or entrepreneur.

Trust the experts.

They are more affordable than you think.

When you factor in the aforementioned Professional Experience, Time, Improved ROI, and Ability to Obtain Qualified Leads, suddenly, hiring a professional online marketing agency doesn’t sound so bad, does it?

Think of the cost you would incur if you had to hire an entire marketing team in-house. Hiring an online marketing agency can give you all of those benefits – particularly where skills and experience is involved – for a fraction of the cost. Some online agencies serve small to mid-size businesses, while others cater to larger clientele. Whichever bracket you fall into, there really isn’t an excuse not to put your trust in hiring seasoned professionals who can teach you a thing or two while they guide your business towards being successful.